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Create Video For Your Business | New Class Announced

Video is one of the best ways to attract customers to your website, build their trust in you, and cement that brand you’ve been working so hard to build. But video can be expensive if you hire a production company, or amateurish if you try to do it yourself.   Vend Raleigh is offering a special half day interactive class …

Marketing | Your Online Presence

I was talking about marketing online or ‘online presence’ with another Vend Mompreneur yesterday and here are some things I pulled away that might help you have a better idea for your style of marketing. She said: Facebook is going to just take away all visibility! I said: Maybe. But they haven’t yet. And you haven’t posted in two weeks! …

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Small Business Marketing | Hotels.com Captain Obvious

This silly Hotels.com commercial is the best example to business owners of what small business marketing should be. Take a quick look and then come back to me!      So, Hotels.com is telling you, they have an app. You aren’t going to need it everyday. But when you DO get lucky, er, I mean, need a hotel room, we …

HARO – A Powerful PR Tool

How to make HARO work for you! Thanks to a presentation by website pro Kelly Phillips (BOOST Interactive Media) at a Vend Raleigh event last year, I learned of the existence of HARO (Help a Reporter Out). HARO is a potentially powerful PR tool for entrepreneurs of all kinds and, when used right, can wind up giving you, your business …

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Put Your Money Where Your Market Is!

During Vend Raleigh’s annual conference, Illuminate ‘13, I had the chance to speak on how to reach your audience through advertising. Now, I realize just hearing those words can be a Debby Downer, but truthfully they do not have to be. Advertising your business is a must, but here is the great news, it can be done cheap and in …