How can a client know that the logo I design is something they’ll like? It’s a gamble clients must make with their limited resources, and want to ensure that their money will not be wasted on a poor fitting logo.
After working as a graphic designer for over 14 years, I have been able to tailor my questions and learned which questions to ask my client to guarantee their happiness with the outcome of their logo. If you can answer these questions honestly, and share this info with your graphic designer, you will be much happier with the final product.
1) Who is your audience? Identify who you’re trying to attract. If you sell children’s items, don’t create a logo that looks very modern and corporate. You want something that makes people think of children when they look at your logo. If you are trying to attract corporate clients, keep the logo clean and simple. Flowery, cutesy logos will turn them off.
2) What are some of your favorite logos? This will help your designer know which way to lean. If your favorite logos are, for example, the Apple Logo, Nike and AT&T, you trend towards simpler, cleaner looks. Give the designer a visual, because WE are visual, and that’s how we learn best.
3) How will the logo be used? A logo that is only going on a label will be different than a logo that will only go on paper or on the web. The designer may need to create different versions of the same logo for each format.
4) What are your business goals? This doesn’t necessarily help with designing the logo, but does give the designer a clearer picture of where you want your business to go, which ultimately will affect how s/he approaches the design of your logo.
5) What are YOUR thoughts about how the logo should look? Most people have an idea in mind. Just like you tell your hairdresser how you want your hair cut, and then let them cut the hair, give your designer an idea what you want. Once you do that, though, step back and let them work their magic. They are the artist and they will be able to execute your vision.
I promise that if you follow these 5 points, you will end up with a logo that embodies the essence of your business.