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Small Business Marketing | Hotels.com Captain Obvious

This silly Hotels.com commercial is the best example to business owners of what small business marketing should be. Take a quick look and then come back to me!      So, Hotels.com is telling you, they have an app. You aren’t going to need it everyday. But when you DO get lucky, er, I mean, need a hotel room, we …

Marketing 101: Back to Basics

You’ve taken a big step to follow your dreams and pursue your passion of photography, blogging or maybe even direct sales. For some, their business is an extension of their passion or hobby, but when it’s time to make a profit; it’s time to get down to business. Marketing is more than a business buzzword; it’s the nutrients your business …

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Vend Biz 101 Meeting | Part 2

Hunter Frostchen and I answered the call of a Business 101 meeting from our Raleigh Mompreneurs. She covered the legal details such as LLC, DBA, EIN and more. This is part two of our meeting, marketing and social media platforms Facebook and Twitter. There will be a third part with points for Pinterest, Instagram and Google+, as well as marketing …

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Put Your Money Where Your Market Is!

During Vend Raleigh’s annual conference, Illuminate ‘13, I had the chance to speak on how to reach your audience through advertising. Now, I realize just hearing those words can be a Debby Downer, but truthfully they do not have to be. Advertising your business is a must, but here is the great news, it can be done cheap and in …

Free Publicity- I’m an expert on __________. You fill in the blank!

As a Mompreneur you are a “Jane of all trades.” Knowing and meeting so many of the moms in the Vend Raleigh community, I see talent in all areas. You are a mom, wife, chauffer, entrepreneur, dual business owner, manager, marketer, advertiser, financial expert, counselor, chef just to name a few of the things that you do as a Super …

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How to Easily and Authentically Market Your Business

You most likely started your business because you love what you do (taking photos, giving massages, helping people lose weight) and not because you love the thought of sales and marketing. But the reality is that we should learn to fall in love with marketing, or we may quickly go out of business. The good news is that sales and …

Well Balanced Holiday Event Preview

We are planning a fun presentation on all things holiday!  We’ll be talking about moving your business forward and making it profitable as well as doing this stress free and organized- professionally and personally.  Here is a sneak peak of a topic I’ll cover about selling.  It’s something you can do right now to help people start their holiday shopping …

50 Low-cost Marketing Ideas

* Get your own custom domain. Don’t use a yahoo/hotmail/gmail address for your business. * Create a professional, easy-to-navigate website. Keep your site up to date with current information. * Add photos of your products in use on your website. * Add an auto-signature with all of your contact information on your outgoing emails. * Create a branded business card. …